Grow with intention
Analytics leader with a background in commercial strategy, I use analytics and organizational psychology to transform your data into growth.
Scale-ups
Transform your operations and decisions, be intentional with your data.
Scaling can feel like everything, everywhere, all at once.
Using data with intention will reduce complexity and move your organization with a cadence it can own and sustain over time.
01Growth Strategy & Funnel Design
Know your customers and drive conversion
- Map the funnel: find bottlenecks from acquisition to retention
- Go-to-market strategy: market sizing, launch planning, new segment & channel entry
- Ideal Customer Profile & Jobs-to-be-Done: who you target and why they convert
- Pricing, incentive and monetization strategy
02High-complexity Decision Frameworks
Make growth scalable through decision systems
- Metrics frameworks, so you can connect the dots between actions and impact
- Customer segmentation, so you meet your customers’ needs at the right time
- Marketing attribution modeling & brand impact measurement, so you know where to spend
- Forecasting and financial modeling, so you can plan ahead with confidence
- Data governance foundations, so you’re deciding on the right data points
03Goal Execution
Turn data-driven decisions into action your teams can own
- Translate insights into a strategic roadmap and clear, measurable goals
- Transform your data team from a BI service into a driver of business impact
- Close the gap between what data teams deliver and what Product, Marketing, Sales and Brand need
- Build a candid, high-ownership culture where teams align and build together
- Design and scale your team for your current and future needs
Founders
Get the help you need.
Hand over your complexity.
I give you solutions on how to position your product for the market and for investors.
01Go-to-Market Strategy
Position your product to win in the right market
- Size the opportunity by quantifying volume, margin and channel-level potential
- Define the strategy based on grounded research on buyers, partners and end users
- Prioritize your efforts based on growth potential, segmenting a complex market
- Test and measure the go-to-market model with a pilot before scaling
02Investor Relations
Tell a clear, data-backed growth story
- Build a data-driven growth narrative, translate metrics into a successful pitch
- Stress-test your data room, get ready for due diligence
- Forecasts and scenarios that hold up to investor scrutiny
- Cohort and retention analysis that shows traction
03Data Foundations
Measure what matters from day one
- North Star and metrics tree linked to your business model
- Unit economics: LTV, CAC and payback you can trust
- Fractional analytics leadership until you’re ready to hire
- Role design and hiring support for your first data hires
Mentoring
Level up your data team.
I mentor your data talent to turn technical strength into business impact.
01From Analyst to Business Partner
Help your analysts and data scientists drive decisions, not just deliver reports
- Frame the right business problems before jumping into the data
- Turn analysis into clear stories and recommendations stakeholders act on
- Build trust and credibility with Product, Marketing, Sales and Brand
02From Expert to Leader
Support new and emerging managers as they step up
- Move from hands-on expert to team leader and strategic partner
- Balance strategic direction with day-to-day delivery
- Give candid feedback and handle conflict with empathy
03Team Culture & Growth
Build a team that retains talent and keeps improving
- Career frameworks and growth paths for analysts and data scientists
- Team rituals: OKRs, planning, check-ins and knowledge sharing
- A collaborative, high-ownership culture with room for experimentation
Experience
Selected track record
Director, Growth & Strategy Analytics
- Shaped the Product-Led Growth strategy that drove +130% revenue YoY, by redesigning incentives and activation tests across the acquisition-to-expansion funnel
- Diversified acquisition from a search-only channel mix into social media, scaling spend by 13% while improving LTV:CAC
- Defined the KPI framework and mapped the end-to-end funnel to identify the bottlenecks that informed the growth strategy
- Translated strategic shifts (package-to-subscription model, web-to-app pivot) into measurable KPI goals for Growth and Product
- Designed and executed a new attribution model, moving from single-touch to multi-touch, then to cohort-based, privacy-resilient attribution
- Built a framework measuring brand impact from awareness through retention, using incrementality testing, surveys and performance data
- Embedded a scalable LTV:CAC model into experimentation workflows
- Built Preply’s first full-funnel CRM attribution model, ranking email, push and product messages across key lifecycle conversion events
- Transformed team culture from siloed execution to cross-functional collaboration and radical candor
- Restructured and hired to shift the team from BI to decision-driven outputs, with a 3-year strategic plan
- Established team rituals: OKR brainstorming, structured project planning, weekly check-ins and knowledge-sharing sessions
- Designed the data chapter Career Framework
Director, Insights & Analytics
- Turned around paid search bidding with predictive customer-value signals, recognized by Google as an industry case study
- Informed paywall and pricing strategy to optimise free-to-paid conversion against viral growth
- Defined Ideal Customer Profiles to focus acquisition spend, messaging and roadmap
- Introduced a North Star metric tree and customer segmentation linking product tactics to retention, seat expansion and upgrades
- Launched the company-wide Data Governance programme, establishing data quality standards
- Brought machine-learning forecasting into financial budgeting
- Led Insights Research, Data Science and BI through hyper-growth to unicorn valuation, scaling the team from 20 to 40
- Embedded data scientists inside business units as decision partners
Sr. Manager, Analytics
- Launched a new lead generation program for the sales team with end-to-end funnel reporting
- Built a churn prediction model to inform ABM expansion and retention, flagging at-risk accounts
- Designed a customer segmentation model based on predicted future value, later adopted across Criteo worldwide
- Built the reporting, monitoring and forecasting foundation for regional revenue decisions
- Transformed analytics from an ad-hoc BI team into a strategic partner to a 500-person Sales and ABM organization
Manager, Go-to-Market Strategy
- Led Revenue Growth Management consulting across FMCG and retail clients, presenting findings to the CEO
- Led commercial due diligence for a premium product distributor, identifying growth opportunities across channels
- Delivered gap analyses, market sizing, customer segmentation, portfolio and pricing strategies and revenue targets
- Delivered Go-to-Market implementation for a major dairy producer, designing the sales-force compensation scheme and piloting new sales strategies
Business Development, Process & Production Engineer
- Prospected 3 new development opportunities for an overall investment of $80M.
- Contributed to the long-term business development plan.
- Performed financial and economic analysis for new development projects.
- Designed process installations for gas and oil fields in Gabon and Argentina, and ran technical audits and energy efficiency studies.
- Reported daily production and short-term production forecasts in the North Sea.
- Led development projects, coordinating 10 teams from scope definition and kick-off to call for tender.
- Presented project results to management and technical committees.
- Developed a training plan for operators.
Education — MSc Science & Technology Management, TU Delft · Master in General Engineering, CentraleSupélec · Ingeniero Industrial, Universitat Politècnica de Catalunya · Diploma in Sociology, London School of Economics
Testimonials
Hear it from the teams
“The intelligence to understand complex challenges, the curiosity to explore new opportunities, and the determination to move things forward.”
I worked with Vanessa El Satri for many years at Global Praxis and would highly recommend her. She combines sharp thinking, genuine curiosity, and persistence with outstanding professionalism. From a commercial perspective, she brings exactly the qualities you want in a partner. She would be a valuable asset to any team focused on go-to-market strategy and commercial impact.
“I would absolutely recommend her to any company seeking an experienced leader who can bring structure, elevate the team, and set it for success and impact.”
Her mentorship has marked an important milestone in my career, with learnings I still apply today. Vanessa made sure the entire data team had full context and stayed connected with the rest of the organisation. She constantly provided pragmatic guidance, helping us avoid overcomplicating our work and staying aligned with the pace of our stakeholders, all while giving us room for experimentation and healthy failure. Vanessa was able to lead with a powerful mix of firmness and empathy. She brought clarity and created a strong sense of purpose within the team.
“She gave us vision, purpose and empowerment. No surprise that the whole team admires and trusts her.”
At Criteo Barcelona, Vanessa built the analytics team almost from scratch. What dazzled me was her way of finding each person’s potential and figuring out how very different people can work together productively. Vanessa is a real mentor and inspiration to me. I learned a lot from her about leadership, honesty, strategic thinking and challenging the status quo.
“Without a doubt, one of the best managers I have had the pleasure of working with.”
I believe Vanessa has a natural talent for project management. She combines rigorous, structured thinking with impeccable time management and a great ability to work with all kinds of people.
About me
Hi, I'm Vanessa.
My journey in tech started 10 years ago, after an international career in the energy sector and in FMCG go-to-market consulting.
Since then, I’ve transformed analytics teams from transactional BI functions into core drivers of growth, end to end, from acquisition to retention.
I love building bridges between teams, because that’s where the best solutions emerge. My methodology focuses on listening deeply to customers and teams, and taking a pragmatic approach to problem-solving. I’ve built my business intuition by working across very different industries and countries.
You’ll find in me a candid and honest professional, who cares deeply about the people I work with and about helping them succeed.
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